Brand and Marketing

Arloa Assistant for Special Education

Project Overview

At Arloa, I contributed to the creation of an innovative product for parents of children with special needs, resulting in a highly engaging platform that supports IEP planning, goal tracking, and diagnosis-specific generative AI assistance. As the UX designer, brand designer, and marketing lead, I developed a cohesive brand identity and user-friendly website, significantly enhancing our product’s market presence and user experience.

Users and Audience

By targeting parents seeking reliable information and advocacy support, our data-driven strategy increased engagement and inquiries by 40%, with a substantial uplift in traffic from digital ads. Leveraging insights from SEO, paid advertising, social media, and direct traffic, I helped implement a multi-channel approach that drove prospective customers to key pages.

Roles and Responsibilities

Through collaborative content strategy and a templated approach, I improved SEO traffic and unified our brand vision, leading to a 30% increase in organic search visibility and a 25% boost in user engagement. My work in UX design, brand building, and marketing directly contributed to a cohesive brand presence, driving higher customer engagement and growth.