Brand Identity

Urban Connections

My experience with Urban Connections began as a volunteer, where I embraced the role of creative direction. Over several weeks, I immersed myself in an iterative process of sketching and brainstorming, collaborating closely with their team. The conceptualization of the logo evolved into a design symbolizing unity and community engagement. The logo, inspired by a cross, cleverly represents not only the ministry's values but also the coming together of people within the local community. This creative journey, focusing on the essence of unity and outreach, culminated in a logo that remains one of my most cherished projects.