{
 "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
 "basics": {
  "name": "David Skelton",
  "label": "Creative Director, Designer & AI Builder",
  "image": "https://skeltonmedia.com/assets/david.webp",
  "url": "https://skeltonmedia.com",
  "summary": "David Skelton, creative director, designer and AI builder in Columbus, Ohio. The record of what he has shipped, with every claim traced to a source.",
  "location": {
   "city": "Columbus",
   "region": "OH",
   "countryCode": "US"
  },
  "profiles": [
   {
    "network": "LinkedIn",
    "username": "skeltonmedia",
    "url": "https://www.linkedin.com/in/skeltonmedia/"
   },
   {
    "network": "GitHub",
    "username": "skeltonmedia",
    "url": "https://github.com/skeltonmedia"
   },
   {
    "network": "X",
    "username": "skeltonmedia",
    "url": "https://x.com/skeltonmedia"
   }
  ]
 },
 "work": [
  {
   "name": "Huntington National Bank",
   "position": "Web Content Marketing Manager",
   "startDate": "2025-09",
   "summary": "Creative direction on the AI product team. Brand, product design and the AI workflows that ship them, plus the enablement that gets the team using them.",
   "highlights": [
    "Creative direction lead for platform and website UX on The 1866 Studio, announced October 2026, and its design system end to end. (announced 2026-10)",
    "Took the Team Huntington golf platform from idea to launch: design and art direction, the Sitecore build, and the email and campaign production behind it, with brand, legal and compliance review. (idea → launch)",
    "GitHub Copilot workflows that translate Figma designs into responsive, ADA-conscious Salesforce Marketing Cloud HTML, with accessibility and compliance review intact. (days → hours)",
    "Sitecore Content Hub taxonomy and governance for 200+ marketing assets, so a distributed team ships from one system. (200+ assets)",
    "Runs internal AI enablement: the tools, guidance and practice that move colleagues from tool access to regular use. (enablement)"
   ],
   "url": "https://www.huntington.com"
  },
  {
   "name": "Arloa",
   "position": "Lead AI Product Designer",
   "startDate": "2024-03",
   "summary": "Generative AI platform that helps parents manage IEPs and school communication. Product, brand and go-to-market for a four-person team.",
   "highlights": [
    "Brand identity, design system, web experience, acquisition flows and AI-assisted content workflows for a four-person team. (brand → product)",
    "A Claude Code content workflow took publishing from four to 12 or more pieces a month, with no added headcount. (4 → 12+ /mo)",
    "Users grew 40% quarter over quarter. (+40% QoQ)",
    "Worked in the product codebase with Claude Code and GitHub, reviewing and merging pull requests and running UX reviews alongside engineering. (PRs merged)",
    "Led the creative function for the company and directed an external agency on paid social and Google Ads. (creative lead)"
   ],
   "endDate": "2025-12"
  },
  {
   "name": "Mantium",
   "position": "Product Designer",
   "startDate": "2021-10",
   "summary": "Enterprise GenAI knowledge platform. Where the AI work starts.",
   "highlights": [
    "Owned product design for an enterprise GenAI platform across three major releases. (3 releases)",
    "Onboarding flows and interaction patterns that took a new enterprise customer's first deployment from 2+ hours to under 30 minutes. (2h → 30min)",
    "Cut customer onboarding from 8 screens to 2. (8 → 2 screens)",
    "Built a centralized AI knowledge base in Notion, integrated with Slack, that cut new-hire onboarding time by about 40%. (-40% onboarding)"
   ],
   "endDate": "2023-12"
  },
  {
   "name": "Huntington National Bank",
   "position": "UX/UI Designer and Web Producer",
   "startDate": "2019-02",
   "summary": "Highest-traffic conversion pages and the email system behind them, with compliance at the table.",
   "highlights": [
    "Modular Salesforce Marketing Cloud email design system with 50+ reusable templates. Production time down 30%. (-30% production)"
   ],
   "url": "https://www.huntington.com",
   "endDate": "2021-10"
  },
  {
   "name": "Cardinal Health",
   "position": "Senior Web Producer",
   "startDate": "2013-11",
   "summary": "B2B healthcare platform inside a regulated enterprise.",
   "highlights": [
    "Personalized Adobe Experience Manager experiences for 30,000+ healthcare professionals. 15% conversion lift through Adobe Target testing. (+15% conversion)"
   ],
   "url": "https://www.cardinalhealth.com",
   "endDate": "2019-02"
  },
  {
   "name": "Skelton Media",
   "position": "Founder",
   "startDate": "2008-05",
   "summary": "The studio. Client brand and web work since 2008; the agentic systems since 2024.",
   "highlights": [
    "DavidOS, a local-first personal operating system: machine-checked agent manifests, a generated registry, approval and verification gates, and source-traced outputs. (governed agents)",
    "This site: markdown-sourced, one-command publish, a 26-check pre-deploy gate that blocks drafts, broken metadata, missing assets and leaked secrets. (26-check gate)",
    "Open-source Agent Skills on GitHub: design-taste-skills, brand-writing-skills and security-scan-agent, built for Claude Code, Codex and Cursor. (open source)"
   ],
   "url": "https://skeltonmedia.com"
  }
 ],
 "education": [
  {
   "institution": "Bowling Green State University",
   "studyType": "B.S.",
   "area": "Visual Communications Technology"
  }
 ],
 "skills": [
  {
   "name": "creative direction"
  },
  {
   "name": "brand identity"
  },
  {
   "name": "design systems"
  },
  {
   "name": "AI product design"
  },
  {
   "name": "AI agent systems"
  },
  {
   "name": "design-to-code (React, HTML/CSS, Python)"
  },
  {
   "name": "Figma"
  },
  {
   "name": "Claude Code"
  },
  {
   "name": "Salesforce Marketing Cloud"
  },
  {
   "name": "Sitecore Content Hub"
  },
  {
   "name": "Adobe Experience Manager"
  },
  {
   "name": "marketing operations"
  }
 ],
 "meta": {
  "canonical": "https://skeltonmedia.com/resume.json",
  "lastModified": "2026-11-06",
  "about": "https://skeltonmedia.com/about.html",
  "contact": "https://skeltonmedia.com/#hire",
  "note": "Every work highlight maps to an approved claim id in the author's source ledger; see /about.md for the ids. No email or phone is published here on purpose."
 }
}